Creating strategic insights and clarity for IVD companies worldwide
Dedicated to supporting in vitro diagnostics test suppliers - multinational and start up companies
and their investors,
as well as Global Public Health organisations
More than 25 years in the in vitro diagnostics industry from sales force to leadership roles plus 9 years consulting for more than 30 organisations
NOTE: Commercial market reports provide market value based on participating company revenues.
Once the above work has been completed, a deep understanding of the client business will have been gained.
Much of the work required to prepare a business case or build a marketing plan may have been previously completed, but individual components still need attention e.g. the market model or the competitive landscape assessment
Add an individual to your team who has both deep knowledge of the diagnostics market and familiarity with the challenges of operating diagnostics services in resource limited settings being currently based in South Africa and having conducted several projects in Sub-Saharan Africa
Count on a knowledgable person to conduct interviews with health care providers and/or analyse results, prepare reports and present outcomes to your clients