Lucy has been consulting to IVD test manufacturers since 2015 supporting more than 20 companies and building a deep understanding of the road to market for IVD tests from product concept to launch. She also works for various organisations in the global public health sector where the emphasis is on building access to diagnostics in low- and middle- income countries (LMICs). She has 30 years of experience commercializing products in the Life Science Research and Diagnostics industries, with much of that time in molecular diagnostics. She has managed sales and marketing teams in South Africa and Canada, and has led marketing teams with global responsibility for more than 10 years. She has successfully commercialized IVD tests in diverse market environments - emerging economies and developed markets, markets with both public and private healthcare systems, and innovative new markets as well as competitive, mature markets. She worked for Roche Diagnostics for many years in various roles, and subsequently led diagnostics programs for GenProbe Inc. (now Hologic) and Singulex. She holds a Bachelor of Science Honours degree in Medical Biochemistry from the University of Cape Town Medical School, and an MBA from IMD in Switzerland.
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