testimonials

Lucy worked with my team recently to develop a thorough marketing evaluation for a promising new technology. She demonstrated an excellent understanding of the challenges involved in bringing a new product concept to the market. More important, she worked tirelessly for several months to make sure that the work was done in the best possible way. This involved coordinating the activities of multiple internal and external players and considerable international travel. I would recommend Lucy without hesitation to anyone looking for marketing assistance regarding new approaches to molecular diagnostics.

Steven Binder, Senior Director, Technology Development at Bio-Rad Laboratories 

Project Completed in April 2018

"Lucy successfully managed a very complex instrument and software development project with our development partner Tecan in Switzerland. Part of her role was also the development of the commercialization strategy combined with the clinical strategy for Europe and the US. Lucy is a quick learner, she is smart, hard working and a fun person to work with. She has a proven track record of delivering projects on time and with a high quality standard."  

Guido Baechler, CEO, Singulex

Full Time Role as Diagnostics Program Manager

"It has been my pleasure to work with Lucy  as a colleague and collaborator on several IVD marketing research and consulting projects at my former company, Market Diagnostics International, and now at IVD Logix. Lucy is an insightful partner and a pleasure to work with and is extremely knowledgeable about the industry. Among her many strengths is an ability to take complex and highly technical material and make it accessible to others.”  

Larry Worden, Principal, IVDLogix 

Multiple Projects from August 2015 to Present

"Lucy is a strong leader, and is well respected by the team.  She is collaborative, motivating, and decisive, all important skills of a successful leader.  In addition to her strong knowledge of marketing and the IVD business, she has worked closely with the Technical leads to understand the key technical aspects of the project"   

Jackie Felberg, Former Snr Director, Assay Development, Clinical Lab and Diagnostics, Singulex  

Full Time Role as Diagnostics Program Manager

"The market model that Lucy delivered was very comprehensive.  It is now considered the gold standard for our organization and is the standard by which models for other diseases are measured.  Perhaps more important than the model itself, Lucy was able to provide us with insights which took us "behind the numbers" and allowed us to better understand overall market dynamics.

- Lucy has an excellent overall knowledge of the in vitro diagnostics market.  She also has considerable functional knowledge in areas which impact the market such as product development, reimbursement, regulatory, and sales. 

- Lucy is a joy to work with, she is professional and self motivated.  She managed timelines and stayed within budget.  Lucy was flexible in the sense that she was willing to work with us as the scope of the project changed and evolved.  She also helped to challenge our internal orthodoxies and helped to shape our thinking for how to penetrate our market of interest."

Austen Cohen, International Business Leader, 

Roche Sequencing Solutions

Josh Aber, International Product Manager, Roche Sequencing Solutions

Project Completed in May 2017